About a time which quickly passed - when coders were still naive enough to give free round-the-clock work for months, sleeping under the desk, eating snacks and drinking high-caffeine drinks,in exchange for plans of getting rich from shares they were given before the company's IPO (going public).
After the 2001 bust, nobody is that naive any more (hopefully). But it broke the back of fledgling unions. And resulted in a great Coupland story.
My favorite Coupland book - the interplay between the characters resembles jPod somewhat. The book's collection of recognizable anthropological tics is well worth the reading.