Win Bigly

Win Bigly

Persuasion in A World Where Facts Don't Matter

Book - 2017
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Penguin Putnam
NEW YORK TIMES BESTSELLER

From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the most unconventional candidate in the history of the presidency, and how anyone can learn his methods for succeeding against long odds.

 
Scott Adams—a trained hypnotist and a lifelong student of persuasion—was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.
 
Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.
 
The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:
 
·  If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority.
·  Stop wasting time on elaborate presentations. Inside, you’ll learn which components of your messaging matter, and where you can wing it.
·  Creating "linguistic kill shots" with persuasion engineering (such as “Low-energy Jeb”) can be more powerful than facts and policies.
 
Adams offers nothing less than “access to the admin passwords to human beings.” This is a must-read if you care about persuading others in any field—or if you just want to resist persuasion from others.

Baker & Taylor
The comic strip artist behind Dilbert and trained hypnotist, who claims to have recognized Donald Trump’s powers of persuasion before nearly anyone else, expands his controversial blog posts into a book about master persuaders and how anyone can copy their techniques—for good or for evil. By the best-selling author of The Dilbert Principle.

Baker
& Taylor

Explores the methods Donald Trump used to persuade voters during the 2016 election, discussing how people respond to emotion and irrationally agree with persuaders, then invent reasons to justify their agreement.

Publisher: New York : Portfolio/Penguin, c2017
ISBN: 9780735219717
Branch Call Number: 303.342 ADA
Characteristics: xii, 288 p. :,ill. ;,24 cm.

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c
caseybelle
Jan 09, 2018

Avoid this book. Written in full ego bloom about a his, "like," super intelligence.

b
bbb1771
Nov 23, 2017

Adams mocks others for being irrational 90% of the time, of building fantasies that explain their behaviour. He uses an example of smokers pointing to an outlier who smoked a pack a day and lived to 100 as self delusion and cognitive dissonance that takes one single fact and incorrectly basis an entire world view around it. Yet because Adams thinks (factually incorrectly) that he was the first to call a Trump election win, his views are fresh, insightful and worthy of consideration by all.

Adams repeatedly gloats that he has "F-U" money (his words), and its clear that his well deserved success as Dilbert's creator empowers him now him to say or think whatever he wants, while repeatedly implying that only the truly wise among us will have the inclination or ability to understand his profound thoughts.

Adams demonstrates in this book that he has a very severe case of "Charlie Sheen Syndrome". Brilliance and success in one area of life doesn't prevent one from holding completely uninformed, self serving and potentially harmful biases in others.

Opinions are like rear ends: everyone has one and most everyone else's seem to stink compared to our own. Adams is entitled to his opinions, but all of us are less when we our society is prepared to agree that facts don't matter. The struggle to find facts is part of what allows us to move ahead both as individuals and a species.

That's the opinion I'm entitled to.

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