Small Data

Small Data

The Tiny Clues That Uncover Huge Trends

Book - 2016
Average Rating:
4
Rate this:
Baker & Taylor
An expert on branding and consumer behavior explains how instead of using Big Data, he personally gathers small clues, from a teddy bear in a bedroom to a simple pearl bracelet in Dubai, and uses them to predict demand for consumer goods.

McMillan Palgrave

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing

Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.

Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You’ll learn…

• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound.
• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.
• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.
• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.
• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.
• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.


Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing

Baker
& Taylor

"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increaseloyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans"--
An expert on branding and consumer behavior explains how instead of using Big Data, he personally gathers small clues, from a teddy bear in a bedroom to a simple pearl bracelet in Dubai, and uses them to predict demand for consumer goods. By the New York Times best-selling author of Buyology.

Publisher: New York : St. Martin's Press, c2016
Edition: 1st ed
ISBN: 9781250080684
Branch Call Number: 658.8342 LIN
Characteristics: x, 245 p. :,ill. ;,25 cm.

Opinion

From the critics


Community Activity

Comment

Add a Comment

l
larters
Jul 06, 2017

An absolutely fascinating look at how to market to populations around the globe. I became interested in it less as a marketing how-to than as an examination of comparative cultural norms and societal forces. It's a wonderfully worthwhile read for those curious about our increasingly interconnected global village, and the techniques used to sell products to various populations.

m
MomofMac
May 08, 2017

Very good. Just not as good as 'Brandwashed"

s
sdbibliotech
Jun 03, 2016

Some interesting 'facts' about cultural and idealogical differences as well as preferences, but quite a few soft assumptions also. One has to take this book with a grain of salt and not take all the comments and assumptions as fact, as to do so would be more maligning to all those under examination in this volume.

4
411ninja
Apr 24, 2016

I am not a business person but I found the observations in this book very interesting. Easy to read non-fiction.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at FVRL

  Loading...
[]
[]
To Top