Alibaba's World

Alibaba's World

How A Remarkable Chinese Company Is Changing the Face of Global Business

Book - 2015
Average Rating:
1
Rate this:
Baker & Taylor
"In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author PorterErisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, allto build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape--with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba--and its inevitable descendants--is both essential and instructive"--

McMillan Palgrave

A former VP at Alibaba Group, and creator of a documentary about its origins, offers an inside glimpse at the behemoth that's poised to transform the ecommerce world


**Selected as one of the Best Business Books of 2015 by the Wall Street Journal**

In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?

In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape—with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba—and its inevitable descendants—is both essential and instructive.



Baker
& Taylor

Presents an inside look at the e-commerce company, tracing the obscure early years of its founder while discussing the company's meteoric rise, survival of economic setbacks, and establishment as a dominant force in Eastern markets.
A former vice president of Alibaba presents an inside look at the world largest e-commerce company, tracing the obscure early years of its founder while discussing the company's meteoric rise, survival of economic setbacks and establishment as a dominant force in Eastern markets.

Publisher: New York : Palgrave Macmillan, c2015
ISBN: 9781250069870
Branch Call Number: 381.142 ERI
Characteristics: x, 242 p. ;,25 cm.

Opinion

From the critics


Community Activity

Comment

Add a Comment

b
bbb1771
May 26, 2015

"Today is tough. Tomorrow is tougher. The day after tomorrow is beautiful. But most people die tomorrow night and don’t get the chance to see the sun rise the day after tomorrow.” -Alibaba Founder Jack Ma

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at FVRL

  Loading...
[]
[]
To Top