A World Gone Social

A World Gone Social

How Companies Must Adapt to Survive

Book - 2014
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Baker & Taylor
Details the enormous shift that social media has caused in the business world, giving the power to customers, increasing transparency so that companies must be more ethical and allowing smaller, more noble companies to adapt to evolving marketplaces more quickly.

Book News
In A World Gone Social: How Companies Must Adapt to Survive authors Ted Coiné and Mark Babbitt argue that the world has entered a new era, "The Social Age," and that businesses must adapt to the new reality of social media marketing, or go the way of the dinosaur. They argue that most companies are resistant to this change, and are as a result "doing social wrong," by attempting to manage social media marketing as they would other direct marketing efforts. In this book readers will be given a crash course in the new world of business in the Social Age. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)

& Taylor

Discusses adaptations companies can make to adopt and work with social media to engage with customers, staff, and job seekers, promote the company brand, and showcase company ethics.

Publisher: New York : American Management Association, c2014
ISBN: 9780814433263
Branch Call Number: 302.30285 COI
Characteristics: xvii, 238 p. ;,24 cm.
Additional Contributors: Babbitt, Mark


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