A World Gone Social

A World Gone Social

How Companies Must Adapt to Survive

Book - 2014
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Thomas Nelson
The Social Revolution's impact on the business world cannot be over-estimated. Like the meteor that likely precipitated the end of the dinosaurs, Social is the catalyst in an extinction event--and business as we know it has changed forever. A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion: Customers now have the power--just watch what happens as more realize it! With increased transparency, businesses must be more ethical--no more pretending Command-and-control leadership is now so inefficient, it is a liability Nimble and small is the new competitive advantage--few corporations are capable of the agility required by evolving marketplaces Recruiting is now a two-way proposition, with job seekers able to peer behind the corporate curtain Relationship and community-building is how customers and brand ambassadors are won--and retained Engagement--with partners, employees, and customers--is not a luxury; it is a requirement. Each chapter provides compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right--and some that are not--and the lessons to be learned from their experiences. Finally, readers will discover how to objectively assess the fit ness of their own company's culture and social presence...so they may successfully transition from a 20th- to a 21st-century "social" organization.
The social-collaboration era has changed the business world forever. This book provides critical guidance for navigating today’s customer-driven, ultratransparent, constantly evolving environment. Filled with compelling examples of companies that do “social” right, it provides insight readers need to steer their organizations into the 21st century.

Baker & Taylor
Discusses adaptations companies can make to adopt and work with social media to engage with customers, staff, and job seekers, promote the company brand, and showcase company ethics.

Book News
In A World Gone Social: How Companies Must Adapt to Survive authors Ted Coiné and Mark Babbitt argue that the world has entered a new era, "The Social Age," and that businesses must adapt to the new reality of social media marketing, or go the way of the dinosaur. They argue that most companies are resistant to this change, and are as a result "doing social wrong," by attempting to manage social media marketing as they would other direct marketing efforts. In this book readers will be given a crash course in the new world of business in the Social Age. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)

& Taylor

Details the enormous shift that social media has caused in the business world, giving the power to customers, increasing transparency so that companies must be more ethical and allowing smaller, more noble companies to adapt to evolving marketplaces more quickly.

Publisher: New York : American Management Association, c2014
ISBN: 9780814433263
Branch Call Number: 302.30285 COI
Characteristics: xvii, 238 p. ;,24 cm.
Additional Contributors: Babbitt, Mark


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