Beyond Book Sales

Beyond Book Sales

The Complete Guide to Raising Real Money for your Library

Book - 2014
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Book News
This plain-language guide offers guidelines and a fundraising toolkit for libraries. Part 1 reviews resources that libraries already have at their disposal in the fundraising process, such a volunteers, reviews private sources of funding, and stresses the importance nurturing and keeping track of donors and creating marketing and public relations materials. Part 2 describes types of fundraising activities, such as annual and membership appeals, tributes, major gifts, online giving, and capital campaigns. The fundraising toolkit consists of a set of appendices offering step-by-step instructions, process outlines, summary charts, checklists and worksheets, schedules, job descriptions, agreements and policies, and explanations of key terms and concepts. The book also contains b&w examples of letters, brochures, and other public relations materials. Editor Dowd is a library consultant. Annotation ©2014 Book News, Inc., Portland, OR (booknews.com)

Publisher: Chicago : Neal-Schuman, c2014
ISBN: 9781555709129
Branch Call Number: PROF 025.11 BEY
Characteristics: xvii, 286 p. :,ill. ;,28 cm.

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