Marketing your Library's Electronic Resources

Marketing your Library's Electronic Resources

A How-to-do-it Manual

Book - 2012
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Book News
From determining their purpose to assessing their effectiveness, this work provides practical guidelines for the preparation of library marketing plans. The second part of the book includes four sample marketing plans and nine appendixes, which show sample pages of documents such as media contacts or speaker assessment forms. Although it is geared toward promoting electronic resources, most of the book is applicable to any service provided by a library. Kennedy and LaGuardia are librarians at Loyola Marymount and Harvard universities respectively. Annotation ©2013 Book News, Inc., Portland, OR (

Publisher: Chicago : Neal-Schuman, c2012
ISBN: 9781555708894
Branch Call Number: PROF 025.284 KEN
Characteristics: xxi, 177 p. ;,28 cm.
Additional Contributors: LaGuardia, Cheryl


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