Selling CanadaBook - 2011
Between 1880 and the 1930s, the big railway companies, and the federal and provincial governments launched three aggressive campaigns to "sell" Canada at home and abroad.
A blizzard of posters and pamphlets, portraying the country as a land of milk and honey, persuaded immigrants in the millions to come to Canada's sparsely populated West and become prairie farmers. What wasn't mentioned were the sod houses, backbreaking labour, regular droughts and long, killing winters.
When World War I broke out, thousands of young Canadians volunteered for a once-in-a-lifetime adventure they thought would be over within a few months. As the war ground on, the government produced propaganda aimed at new recruits for the ranks and to convince the home front that the sacrifice was worth it.
Starting in 1885 with the completion of the cpr line and the creation of the first national park in Banff, tourists from around the world were invited to experience Canada's awe-inspiring wonders firsthand, tempted with crisp slogans, new national parks, and festivals like Banff Indian Days.
With compelling research, insight, and wit, Daniel Francis documents how these three campaigns established Canada as a destination for immigrants and tourists and turned us into proud defenders of western civilization. In doing so, they also transformed the way Canadians and outsiders thought about Canada, inadver tently providing the raw material for nationhood. Each campaign produced images expressing what Canadians believed to be fundamental about their country. Those images were incomplete and misleading, providing an idealized portrait of Canada rather than a realistic snapshot.
This colorful volume on propaganda and marketing in nineteenth and twentieth century Canada examines campaigns by the government and business groups to draw tourist and immigrants to Canada and explores the effects of these media campaigns on the development of Canadian identity and perceptions of Canada around the world. The work looks at early efforts to draw pioneers to Canada's western frontier, Canadian efforts in World War I, and natural wonder tourism campaigns, and features a large collection of full-color reproductions of propaganda posters advertisements produced for these activities. The work also includes numerous historical photographs and primary documents. Francis is a journalist and popular Canadian historian. Annotation Â©2012 Book News, Inc., Portland, OR (booknews.com)