How Starbucks Fought for Its Life Without Losing Its SoulBook - 2011
A follow-up to the best-selling Pour Your Heart Into It describes how the CEO of Starbucks gained new insights into leadership upon resuming his position eight years after stepping down, a comeback he accepted to restore the company's performance and sustainability values. 150,000 first printing.
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision
to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in
to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman.
Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right
way to win. Ultimately, he gives readers what he strives to deliver every day—a sense of hope that, no
matter how tough times get, the future can be just as or more successful than the past, whatever one
defines success to be.
Howard Schultz left the helm of the wildly successful Starbucks coffee chain for several years after presiding over its growth from a handful of stores to thousands. But after years of accelerated expansion, the company was in trouble: sales and stocks were skidding toward bottom and the company's survival was questionable. In 2008, Schultz jumped back in as president, chairman, and CEO to rebuild and realign the brand. This book, written with former Forbes writer Gordon, is the story of the transformation. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
Describes how the CEO of Starbucks gained new insights into leadership upon resuming his position eight years after stepping down, a comeback he accepted to restore the company's performance and sustainability values.