Content Strategy for the Web

Content Strategy for the Web

Book - 2010
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Baker & Taylor
Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time.

PEARSON
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?
 
Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll:
 
  • See content strategy (and its business value) explained in plain language
  •  Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays  
  • Learn how to audit and analyze your content
  • Make smarter, achievable decisions about which content to create and how
  • Find out how to maintain consistent, accurate, compelling content over time
  • Get solid, practical advice on staffing for content-related roles and responsibilities
 


Publisher: Berkeley, CA : New Riders, c2010
ISBN: 9780321620064
Branch Call Number: 006.7606 HAL
Characteristics: xi, 181 p. :,ill. ;,23 cm.

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j
jmarynowski
Mar 31, 2013

I really enjoyed this book. Although it was a step-by-step guide to creating great web content, it was also fairly easy to read. Having managed an organization's web content myself for a year, I found this book neither too advanced nor too simple. It's great that EPL has this resource on hand.

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