In the Plex

In the Plex

How Google Thinks, Works, and Shapes Our Lives

Book - 2011
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Baker & Taylor
In a book written with full cooperation from top management at Google, the author offers a behind-the-scenes story of the most successful and admired technology company of our time. 125,000 first printing.

Blackwell Publishing
Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers.

Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works.

While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.

The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.

But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete?

No other book has ever turned Google inside out as Levy does with In the Plex.

Baker
& Taylor

Written with the cooperation of top management at Google, a behind-the-scenes story of the world's most successful and admired technology company discusses the keys to Google's success that have allowed it to expand and take on other transformative projects.

Publisher: New York : Simon & Schuster, c2011
Edition: 1st Simon & Schuster hardcover ed
ISBN: 9781416596585
1416596585
Branch Call Number: 338.761 LEV
Characteristics: v, 424 p. ;,25 cm.

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WVMLStaffPicks Aug 29, 2014

I have sometimes wondered; who are the engineers behind the simple, but extraordinarily powerful Google search box, Gmail, Google Earth and YouTube? And furthermore, how exactly did Google’s technologies and engineers affect massive, almost global change in such a short time? Wired Magazine columnist Stephen Levy was embedded at the Googleplex for three years where he observed and interviewed many key players. He answers both my questions and, as a bonus, shares amusing anecdotes and insights about Google’s workplace culture.

b
baylife
Jul 26, 2011

Fascinating history of Google and its creators. Have a much greater understanding of search engines and Silicon Valley ethos etc.

debwalker May 26, 2011

Levy was given full access to the company for two years and interviewed hundreds of current and former employees. Scary.

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