20th Century Fashion

20th Century Fashion

100 Years of Apparel Ads = 100 Jahre Mode in Der Werbung = 100 Ans De Pubs De Mode

Book - 2009
Average Rating:
Rate this:
3
Ingram Publishing Services
The 20th century saw fashion evolve from an exclusive Parisian salon business catering to a wealthy elite, into a global industry employing millions, with new trends whisked into stores before the last model has left the catwalk. Along the way, the signature feminine silhouettes of each era evolved beyond recognition: House of Worth crinolines gave way to Vionnet’s bias-cut gowns, Dior’s New Look to Quant’s Chelsea Look, Halston’s white suit to Frankie B.’s low-rise jeans. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts, skinny ties or baggy pants entered the fore.

20th Century Fashion offers a stylish retrospective of the last hundred years, via 400 fashion advertisements from the Jim Heimann Collection. Using imagery culled from a century of advertising, this book documents the unrelenting pace of fashion as it was adopted into the mass culture, decade by decade. An in-depth introduction, chapter text, and illustrated timeline detail the style-makers and trend-setters, from couture to the mass market; and how the historic events, design houses, retailers, films, magazines, and celebrities shaped the way we dressed—then and now.

The way we wore: The story of modern fashion—from couture to mass market
 
The 20th century saw fashion evolve from an exclusive Parisian salon business catering to a wealthy elite, into a global industry employing millions, with new trends whisked into stores before the last model has left the catwalk. Along the way, the signature feminine silhouettes of each era evolved beyond recognition: House of Worth crinolines gave way to Vionnet’s bias-cut gowns, Dior’s New Look to Quant’s Chelsea Look, Halston’s white suit to Frankie B.’s low-rise jeans. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts, skinny ties or baggy pants entered the fore.

20th Century Fashion offers a stylish retrospective of the last hundred years, via 400 fashion advertisements from the Jim Heimann Collection. Using imagery culled from a century of advertising, this book documents the unrelenting pace of fashion as it was adopted into the mass culture, decade by decade. An in-depth introduction, chapter text, and illustrated timeline detail the style-makers and trend-setters, from couture to the mass market; and how the historic events, design houses, retailers, films, magazines, and celebrities shaped the way we dressed—then and now.
 
Text in English, French, and German


Publisher: Köhn : Taschen, c2009
ISBN: 9783836514613
3836514613
Branch Call Number: 659.19687 NIE
Characteristics: 461 p. :,chiefly ill. (mainly col.), ports. (some col.) ;,31 cm.
Additional Contributors: Heimann, Jim 1948-
Alternative Title: Fashion
Twentieth century fashion

Opinion

From the critics


Community Activity

Comment

Add a Comment

p
paint123
Mar 05, 2012

i loved this! not only does it show a brief history of fashion at each decade but it also has a huge collection of ads!! i showed it to my friends and they love it too!

u
Ubalstecha
Oct 01, 2011

A fabulous collection of ads from the 20th century, ordered chronologically. Editor Alison A. Nieder uses the ads to explain fashion and lifestyle trends from the century as well. A lovely coffee table book for the fashionista or ad fan.

2
22950009541673
Jun 11, 2010

This book is about the advertizing of fashions, not about the fashions themselves. Possibly intended for people with vacant minds who want to look busy.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at FVRL

  Loading...
[]
[]
To Top