Flower Confidential

Flower Confidential

The Good, the Bad, and the Beautiful in the Business of Flowers

Book - 2006
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Workman Press.
Award-winning author Amy Stewart takes readers on an around-the-world, behind-the-scenes look at the flower industry and how it has sought—for better or worse—to achieve perfection. She tracks down the hybridizers, geneticists, farmers, and florists working to invent, manufacture, and sell flowers that are bigger, brighter, and sturdier than anything nature can provide. There's a scientist intent on developing the first genetically modified blue rose; an eccentric horitcultural legend who created the most popular lily; a breeder of gerberas of every color imaginable; and an Ecuadorean farmer growing exquisite roses, the floral equivalent of a Tiffany diamond. And, at every turn she discovers the startling intersection of nature and technology, of sentiment and commerce.

Baker & Taylor
A behind-the-scenes look at the floriculture industry covers how cut flowers are bred, grown, and sold in the United States, discussing the historical roots of the industry and describing the attitudes of those involved in floriculture.

Publisher: Chapel Hill : Algonquin Books, c2006
Edition: 1st ed
ISBN: 9781565124387
Branch Call Number: 338.1759 STE
Characteristics: 306 p. :,ill. ;,23 cm.


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Nov 26, 2007

this book was so interesting!! i learned alot about flowers, how they are grown for the market & how they get to the market with what goes on in between. the author did alot of research & info is collected from world wide which was interesting.

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