What No One Ever Tells You About FranchisingWhat No One Ever Tells You About Franchising
Real-life Franchising Advice From 101 Successful Franchisors and Franchisees
Title rated 0 out of 5 stars, based on 0 ratings(0 ratings)
Book, 2006
Current format, Book, 2006, , No Longer Available.Book, 2006
Current format, Book, 2006, , No Longer Available. Offered in 0 more formatsMore than 700,000 franchise businesses in the U.S. generate $800 billion in sales annually. Every eight minutes during the business day, a new franchise opens.What No One Ever Tells You About Franchisingis a must-have for the thousands of business owners who want to franchise their concepts, and for the thousands of buyers longing to purchase a franchise.Jan Norman, journalist and expert in entrepreneurship, gives readers a look at franchising from the trenches. Readers learn firsthand from 101 successful franchisors, franchisees, and experts a wealth of recommendations for making their dreams of franchising a reality.Chapters for franchisors cover all the essentials, from identifying the right territories, suppliers, and partners, to creating a brand worth buying and maintaining quality control. Chapters for franchisees give the hard facts on topics such as negotiating terms, evaluating the stability of the franchise, identifying hidden costs, and marketing beyond the franchisor's advertising. A glossary of terms, a list of industry associations, and sample agreements make this the most complete reference of its kind.Unlike academic texts or strictly how-to manuals on the subject of franchising, Norman's book combines practical techniques with an abundance of tips and anecdotes from entrepreneurs.
Title availability
About
Subject and genre
Details
Publication
- Chicago, Ill. : Kaplan Pub., 2006.
Opinion
More from the community
Community lists featuring this title
There are no community lists featuring this title
Community contributions
Community quotations are the opinions of contributing users. These quotations do not represent the opinions of Fraser Valley Regional Library.
There are no quotations from this title
Community quotations are the opinions of contributing users. These quotations do not represent the opinions of Fraser Valley Regional Library.
There are no quotations from this title
From the community